Barbie wants to create a space of itself in this house of men.Īccording to box-office numbers, Barbie's earnings are at par with some of the most successful movie franchises. In 1997, Star Wars Ep IV: A New Hope, opened with $1.5 million which would be worth nearly $3 million today. The first film, Iron Man (2008), earned $102 million on its opening weekend, worth nearly $145 million today. Marvel Cinematic Universe is one of the most popular movie franchises. The film is raking in huge money and now its success has given the creators the confidence to set it in line with other big fantasy characters. Meanwhile, Oppenheimer raked in $80.5 million. It was also the largest opening weekend for a film directed by a woman, surpassing Captain Marvel's$153.4 million.
REUTERS TV/via REUTERS(REUTERS)īarbie opened with $155 million at the domestic box office, making it the highest grossing debut of 2023. A screen grab showing Matthew Keith's collection of Barbies during an interview with Reuters in Los Angeles, California, U.S., July 21, 2023. With the help of blockbuster Barbie, Mattel has officially entered the Hollywood league.
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